Architecting Brands, Businesses & Strategic Growth.
Business & Brand Architect Integrated Marketing Leader Founder, The Dawes Agency
Strategic Architecture for Brands, Businesses, and Growth.
Mariah Dawes Reyes is a 360° Integrated Account Director and Business Strategist with over a decade of experience building, managing, and scaling brands and organizations from the inside out, spanning business architecture, brand development, and full-funnel campaign execution.
Her leadership is rooted in strategic clarity and operational rigor, aligning business objectives, brand systems, and market execution into cohesive, high-performing ecosystems.
From national campaign launches to business and brand transformation, Mariah brings a systems-level approach to growth, designing strategies that are not only creative, but structurally built to scale, perform, and endure.
No matter the scale or medium, her work is rooted in one purpose: magnetizing people and brands to their audience through strategy, creative authenticity, and intentional impact.
“Growth occurs when authenticity is intentionally aligned with audience, and delivered through structured, scalable experiences.”
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Business Management & Structured Ecosystems
Internal Process, Policy, Procedure
Integrated Marketing
Brand Strategy
Connections Strategy
Advocacy Planning
Audience Targeting
Marketing / Campaign Ecosystem Design
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Campaign Development
PR & Comms Strategy
Social-First Content
Experiential Marketing
"Off-Channel" Brand-2-Culture Moments
Influencer & Community Programs
Cultural Resonance Work
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High-End Production
Product & Lifestyle Shoots
Web Design & UX
Low-Budget Agile Production
Creative Direction
Messaging Architecture
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Consumer Research
Audience Insight
Performance Metrics
Brand Health Tracking
KPI Mapping & Analysis
Integrated Account Director, Brand + Business Strategist
Integrated Marketing
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Experiential Strategy
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Brand Platforms
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Audience-First Content
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Full-Funnel Execution
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Business Strategy & Ecosystems
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BUDGET OPTIMIZATIONS
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CLIENT RELATIONSHIP MANAGEMENT
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CROSS FUNCTIONAL TEAM LEADERSHIP
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INFLUENCER & ADVOCACY PROGRAM
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Integrated Marketing 〰️ Experiential Strategy 〰️ Brand Platforms 〰️ Audience-First Content 〰️ Full-Funnel Execution 〰️ Business Strategy & Ecosystems 〰️ BUDGET OPTIMIZATIONS 〰️ CLIENT RELATIONSHIP MANAGEMENT 〰️ CROSS FUNCTIONAL TEAM LEADERSHIP 〰️ INFLUENCER & ADVOCACY PROGRAM 〰️
From Fortune 500 brands to early-stage ventures, Mariah Dawes Reyes has led multi-million dollar campaigns, built scalable content ecosystems, and guided cross-functional teams through every stage of growth, from initial concept to full market execution.
With a foundation in creative production and experiential marketing, she brings rare end-to-end fluency, spanning strategic architecture, creative orchestration, media integration, and executive-level planning built to perform.
Across leadership roles at Prosek, Deutsch LA, and Sid Lee, she has shaped impactful work for brands including Dr Pepper, Snapple, Dos Equis, and The North Face, consistently driving clarity, cultural alignment, and measurable business results.
Meet Mariah.
Disciplined leader. Strategic operator. Creative strategist.
With a foundation in performance, precision, and creative training, Mariah brings a systems-driven approach to leadership, rooted in discipline, clarity, and execution. Her work is defined by high standards, intentional structure, and the ability to align people, ideas, and objectives into cohesive, high-performing teams.
Whether leading brands, building businesses, or guiding teams through complexity, she operates with intensity, accountability, and a commitment to outcomes that are not only creative, but built to perform and endure.