Architecting Brands, Businesses & Strategic Growth.
Business & Brand Architect Integrated Marketing Leader Founder, The Dawes Agency
Strategic Architecture for Brands, Businesses, and Growth.
Mariah Dawes Reyes builds the structures that allow brands to grow with intention, aligning business objectives, narrative, and market execution into cohesive, high-performing ecosystems.
With over a decade leading complex initiatives from the inside out, she operates at the intersection of strategy, creative, and business architecture. Her work spans national campaign launches, organizational transformation, and full-funnel market execution, built not only to perform, but to endure.
She brings rare end-to-end fluency, equally at home shaping strategy at the executive level as she is overseeing breakthrough creative campaigns and helping brands show up in market.
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Business Management & Structured Ecosystems
Internal Process, Policy, Procedure
Integrated Marketing
Brand Strategy
Connections Strategy
Advocacy Planning
Audience Targeting
Marketing / Campaign Ecosystem Design
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Campaign Development
PR & Comms Strategy
Social-First Content
Experiential Marketing
"Off-Channel" Brand-2-Culture Moments
Influencer & Community Programs
Cultural Resonance Work
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High-End Production
Product & Lifestyle Shoots
Web Design & UX
Low-Budget Agile Production
Creative Direction
Messaging Architecture
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Consumer Research
Audience Insight
Performance Metrics
Brand Health Tracking
KPI Mapping & Analysis
Brand + Business Strategist, Integrated Account Director
Integrated Marketing
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Experiential Strategy
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Brand Platforms
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Audience-First Content
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Full-Funnel Execution
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Business Strategy & Ecosystems
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BUDGET OPTIMIZATIONS
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CLIENT RELATIONSHIP MANAGEMENT
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CROSS FUNCTIONAL TEAM LEADERSHIP
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INFLUENCER & ADVOCACY PROGRAM
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Integrated Marketing 〰️ Experiential Strategy 〰️ Brand Platforms 〰️ Audience-First Content 〰️ Full-Funnel Execution 〰️ Business Strategy & Ecosystems 〰️ BUDGET OPTIMIZATIONS 〰️ CLIENT RELATIONSHIP MANAGEMENT 〰️ CROSS FUNCTIONAL TEAM LEADERSHIP 〰️ INFLUENCER & ADVOCACY PROGRAM 〰️
Mariah has led multi-million dollar campaigns, built scalable content ecosystems, and guided cross-functional teams through every stage of growth, from initial concept to full market execution.
Across senior roles at Prosek, Deutsch LA, and agency leadership spanning financial services, institutional real estate, social impact, and consumer sectors, her work has shaped strategy and market execution for some of the world's most recognized brands.
Her client roster includes Heitman, Nareit, Booz Allen Hamilton, Hackensack Meridian Health, Dr Pepper, Snapple and Target, among others.
Meet Mariah.
With a foundation in performance, precision, and creative training, Mariah brings a systems-driven approach to leadership, rooted in discipline, clarity, and execution. Her work is defined by high standards, intentional structure, and the ability to align people, ideas, and objectives into cohesive, high-performing teams.
Whether leading brands, building businesses, or guiding teams through complexity, she operates with intensity, accountability, and a commitment to outcomes that are not only creative, but built to perform and endure.